HOST for
organizations & teams

Client-organizations applying HOST:

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HOST’s Transformational Change Topics
we’ve supported our clients with

Cyber Security
& Data Ethics

Digitalization
AI & Robotics

Innovation, Data- & Performance-Driven Work

Diversity, Equity
& Inclusion

Merger & Acquisition

Globalization

Environment, Social & Governance

Cyber Security
& Data Ethics

Healthcare & Biotechnology

Psychological &
Social Safety

High-Performing Teams

Human-Centered Organizations


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The HOST Change Leadership
Strategy Enablement Journey


1.Proposal Phase

1. Proposal Phase
We run a tailored HOST Lab with your key stakeholders and decision-makers to define: your organization’s design principles, align the leadership team, and identify enablers and blockers that can make or break the desired change, transformation or innovation.


2.Program Team Building

2. Program Team Building
We build a human-centered, high-performing change team that leads by example and sets the standard for sustainable transformation. By fostering a psychologically safe environment and a collaborative mindset, we inspire resilience and agility to drive meaningful change.


3.Action Research

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4.Roadmap Intervention Design

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5.Iterative Delivery

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6.Scaling Sustainable Impact

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Proposal Phase for Congruent Strategy Enablement

Proposal Phase

Together, we run a tailored HOST Lab with your key stakeholders and decision-makers to illuminate:

  • Your organization’s (design) principles for sustainable change success
  • Team alignment on the desired state/strategy
  • Enablers and blockers in the transition from the current state (A) to the desired state (B)

Deliverable: a co-created and well-aligned proposal outlining the necessary phases, including action research, roadmap intervention design, delivery, and strategy to scale sustainable impact. This ensures both short- and long-term scalable impact, along with clear deliverables.

Note: “Change” can be interchanged with innovation, transformation, organizational development, or strategy enablement, depending on your focus.

Program Change Team Building (Setting the example)

Program Change Team Building

We select the right project or program team members and ambassadors from your organization and the HOST Faculty. Next to a capability fit, we extensively focus on the forming, norming, storming, and performing phases to build an human-centered and high-performing team that walks their talk and sets the example.

As a HOST change team, we recognize that we must set the human standard for sustainable transformation—where every connection is an opportunity for impact. We continuously foster a psychologically and socially safe work environment, mirroring and challenging each other to ensure sustainable decision-making and alignment.

In our experience, as the “Change Team” we should set the example to inspire others to demonstrate a collaborative mindset and behavior, fostering resilience and agility to drive the desired change forward.

Phase 1 – Action-Research (Diagnose with Direct Impact)

You Impact What You Measure: Action Research for Direct, Desired Impact

We illuminate the root causes of change—both in the visible (upper) and underlying (undercurrent) aspects—through a solution-focused lens and a contemporary action research approach. By connecting all levels of leadership, departments, and teams, we ensure that everyone involved is both part of the challenge and the solution, as they are all integral to the system.

Examples of Action Research Interventions:

  • Leadership Labs: Alignment among the Supervisory Board, ExCom, top management, and ambassadors on the desired state, fostering commitment to change leadership skills and behaviors. This ensures they serve as role models to drive cultural transformation.
  • Future-Ready Leadership Gap Analysis: A co-created assessment of the current and desired state across all organizational levels, using both quantitative and qualitative research. Active, participatory focus groups function both as research tools and as drivers of the desired impact. Includes a needs and risk assessment and a solution-focused approach to identifying key beliefs and behaviors to stop, keep, develop, and start.
  • Organizational Upper- & Undercurrent Change Scan: Identifies enablers and blockers that impact the transition toward the desired state. Includes key stakeholder mapping and impact analysis.

Deliverables:

A Culture, Leadership & Behavior Canvas and Action Report, which includes data collection insights, a list of key stakeholders and engagement strategies, results, and recommendations for next steps.

Timeline:

The duration depends on the scope of impact, urgency, and the internal and external resources required. On average, our engagements range from 6 to 24 months.

Phase 2 – Iterative Roadmap with Interventions (Strategy & Design)

Culture, Leadership & Behavior (CLB) framework or Leadership profile of the organizations

Leadership development journey; Leadership styles/ assessment (Gallup strengthsfinder), 360-feedback executive board and leadership evaluations,
1:1 coaching, peer learning, self-paced challenges/ content, learning objectives/ contract. Topics: see example curriculum (page 15)

Culture, Leadership & Behavior awareness campaign – internal and external communications (vision change story (why, what, how?), podcast, intranet, artifacts in the office etc)

Effective (team) collaboration. Self- leading, improving, organizing teams.

Habits & Nudging Playbook: routines & ritual day-to-day initiatives

Train-the-trainer, Community of Practice by (informal) leaders.

Executive search attracted and match with future-ready leaders driving the desired (culture) change and strategy.

Deliverables:
Aligned CLB framework, Roadmap Plan with plotted interventions and initiatives.

Phase 3 – Iterative Delivery for continuous improvement (Implementation)

Together with i.e. formal sponsors and committed role models, the HRBP’s and (informal) leaders we execute the roadmap which can exists out of the initiatives and interventions mentioned in the former co-design phase.

Based on the organizational scan with enablers and blockers moving towards the desired change, we know which upper- and undercurrent levers to influence and how.

Deliverables:
Evaluations and results if the interventions and initiatives. IP-license if the organization wishes to continue to keep access to the HOST materials. Depending on the scope of the program, we often co-create, validate, iterate, and deliver in 5-week sprints.

Phase 4 – Strategy & Support to Scale Sustainable Impact (Operate)

Based on the results in the delivery phase we provide a Strategy to Scale Report for the the leaders, teams, and organization, sustain and scale the impact in ongoing ways.

To embed “culture governance” a program team could be selected to embed to recurring desired change and iterate when needed. On a continuous basis we can serve as a trusted partner to remain the “extra pair of eyes”, outside the organization. 

Deliverables:
Strategy to Scale Action Report presented to the board, executive team. Service delivery agreement for continuous upgrades tailored to strategic changes within the organization.


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Why HOST?

Paradigm shift - HOST in a nutshell

HOST’s Purpose

Unlocks human-centered leadership development for sustainable people-business-societal change

Infinite leadership development - HOST in a nutshell

HOST’s Approach

Continuous leadership development & self-improvement on all levels

One platform - 7 HOST Solutions - HOST in a nutshell

HOST’s Platform

Offers 7 HOST Solutions – via 1 point-of-contact

HOSTs-impact-Transforming-people-business-and-society-for-a-sustainable-future-for-all

HOST’s Impact

Measures to scale wellbeing, innovation & sustainability (ESGs)

Why most transformations fail

Having a rigid, fixed, binary mindset…


  • Leadership or Culture Change is something you do at the end of a transformation or change project, “reshaping” the culture

  • It is a project (end-to-end)

  • It’s impact is not measurable

  • It is bottom-up or top-down

  • It is a workshop, agile ways of work or an intranet campaign

  • With sponsorship from board level, we have enough people that support desired change

  • It’s an “HR thing”

… versus a HOST growth & agile mindset…


  • Leadership & Culture Change are introduced at the start of the transformation, applied as the driver for sustainable transformation

  • It is continuous improvement and adjustment (program teams)

  • Development is measurable based on the desired mindset, behavior, and competencies (Key Impact Performance)

  • Creating clear minimum frameworks from the top down, within which, from the bottom up and diagonally, co-creation, innovation and ownership can take place

  • Moving beyond sponsorship, requires role model behavior from leaders at all levels

  • Co-create, experiment, and validate initiatives and interventions with leaders and teams. Make use of external (unbiased) expertise and internal resources (train-the-trainer) where you assign ownership and the iteration process to the employees, teams, and leaders

  • It is a movement throughout the organization, including the business, throughout the end-to-end value chain where you also attract and attain talent


The international oriented business and people approach is making HOST2Transform an attractive partner for all your change programs.
The HOST faculty from all over the globe are wonderful guides in
these programs and a great source of inspiration. The HOST way of working is making a lot of positive personal impact
on people. It supports effectively the transformation of the people
participating in their programs to a next level. HOST knows how to
create personal experiences that really helps people grow.

Marjolein Maree
Marjolein MareeHOST Member Board of Advisors since 2015
Over 40 years of global leadership consultancy experience

“HOST2Transform supported our organization in its transition to becoming a globally harmonized, data-driven entity. Through personalized executive coaching, team facilitation, building a community of practitioners for rapid testing, and alignment sessions with the executive board, we created a safe space to speak up, share challenges and best practices, and align on the broader change approach and vision”.


Koenraad Witteveen
Koenraad WitteveenHR Group Manager, Transforming Agriculture/ FMCG
HOST Service: Cultural Transformation (end-to-end)

During a transformative period within our payroll team I’ve had the pleasure of receiving coaching in change management by Jessica Tangelder [Licensed HOST Consultant]. Having little knowledge and ability in this subject she discussed with me interesting change theory, approached our challenges with a very practical and tailor-made manner and put in a lot of fun through little games during the change sessions. As a result a felt empowered to tackle the change within our team. HOST will most definitely impact your view and approach on change management!

Hanno van Breugel
Hanno van BreugelSenior Manager, Payroll Technology at Deloitte.
A very impactful sessions that connected our newly enrolled participants—change agents in healthcare—through maximum engagement, energy, fun, and impact! It was amazing to see the shift in energy as people took ownership of their own learning and transformation process. This was a key indicator of the Health Transformation School’s success in turning a group of individuals into a community of supportive professionals, each contributing to positive health in their unique way.

Joost Boerenkamp
Joost BoerenkampProgram Manager Alles is Gezondheid & Health Innovation School
Transforming Healthcare
HOST Service: Interactive Keynote & Power of Influence Workshop

HOST2Transform helped me illuminate and focus on my Transformational Purpose, a invaluable way to look at your personal life and career. It helped me reflect on my future based on my strengths versus my limiting beliefs. Happy with my new step in my career!

Saskia Jongma
Saskia JongmaDeputy director Sustainable Economic Development
at the Ministry of Foreign Affairs.
Transforming the global economy through equitable finance
HOST Service: Executive Talent Search

Takeaways from today’s online HOST Growth Cycle:
Choose curiosity over judgment.
Focus on the person, not the position or role.
Recognize the power of energy and how you influence it with (non)reactivity.
Practical steps to introduce serendipity in the workplace: Create space for connection with minimal structure to maximize value. Keep it simple. My goal is to expand these network sessions into a thriving community of practitioners making it both fun and valuable.

Katie Minderhoud
Katie MinderhoudKnowledge Manager Solidaridad Europe
Transforming agriculture
HOST Service: HOST Education & Consulting

“Instead of letting participants perform a ‘trick’, I now challenge them to own their new skill and employ it in their own unique way.”

Coen Bavink
Coen BavinkHuman Resource Expert
Transforming HR
HOST Service: HOST Education & Consultancy

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